How Hyppo works
Powerful features
Data-Driven Customer Insights
Upload CSV customer data to uncover patterns, segment audiences using statistical methods, and gain deeper understanding through visualizations.
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AI-Powered Agentic Testing
Simulate how different customer personas will react to your marketing creatives before launching live campaigns, saving time and budget.
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Campaign Management
Organize your marketing efforts with integrated campaign and ad management features, tracking progress from data analysis to deployment.
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Optimization & Insights
Get actionable recommendations on how to improve your marketing content based on AI analysis and persona testing results.
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Our approach
Data Analysis & Segmentation
Upload your customer data and let our platform analyze patterns, identify segments, and provide visual insights. Use K-Means clustering to discover natural groupings in your audience.
AI Persona Creation
Based on your data or using our pre-built options, create AI personas that accurately represent your target audience segments, complete with decision-making logic and preferences.
AI Content Testing & Optimization
Test your marketing content with AI personas to predict real-world performance. Compare variations, get feedback, and optimize your campaigns before spending your budget.
Simple, transparent pricing
Choose the plan that fits your marketing needs, from startups to enterprise teams. All plans include our core AI-driven testing features.
Starter
Perfect for small marketing teams just getting started with AI-driven testing.
- Upload & analyze up to 5 CSV datasets
- Access to 3 pre-built AI personas
- Basic clustering & segmentation
- Up to 10 A/B tests per month
- Email support
Professional
For growing marketing teams who need more advanced features and testing capacity.
- Upload & analyze unlimited CSV datasets
- Access to all 5 pre-built AI personas
- Custom AI persona creation
- Advanced clustering & segmentation
- Unlimited A/B tests
- Campaign management tools
- Priority support
Enterprise
Custom solutions for large marketing teams with complex needs.
- Everything in Professional
- Custom integrations
- Advanced analytics & reporting
- Team collaboration features
- White-label options
- Dedicated account manager
- 24/7 premium support
What our customers say about Hyppo
Hyppo transformed our marketing strategy. We're now able to test and refine our ads before spending our budget on campaigns that don't resonate. The AI personas are remarkably accurate in predicting customer responses.
Sarah JohnsonMarketing Director, PropertyTech Solutions
The data clustering capabilities alone were worth the investment. Hyppo helped us identify customer segments we didn't even know existed, allowing us to create much more targeted and effective campaigns.
Michael ChenCMO, RentalMatchAs a small marketing agency, we needed a solution that would help us deliver enterprise-level insights without the enterprise price tag. Hyppo delivers exactly that, giving us a competitive edge with our clients.
Jessica RodriguezFounder, NextGen MarketingThe time saved by using Hyppo's agentic testing instead of traditional focus groups has been game-changing for our team. We can iterate much faster and with greater confidence in our messaging.
David ThompsonVP Marketing, Urban Living SpacesHyppo's AI personas accurately predicted which of our ad variations would perform best with our luxury client segment. The ROI on our campaigns has increased by 37% since implementing their recommendations.
Alexandra MartinDigital Marketing Lead, Prestige Properties
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